November 10, 2020 @ 2:00 pm – 4:00 pm
Zoom Link
will be emailed to
Milwaukee CoP

This session will focus on how the collaborative process involving owners, designers, contractors, and manufacturers changes when architects learn how to ‘assemble’ architecture with the use of design for manufacturing and assembly (DfMA) principles and prefabricated elements like advanced building products, single/multi trade assemblies, and volumetric modules.
Attendees will understand how roadblocks in the design and estimating process either enable or constrain downstream optimization of prefabrication for the construction and operations teams.

  1. What is Industrialized Construction? What do all the related terms mean?
  2. What is Design for Manufacture and Assembly? What are the generic and element-specific principles?
  3. Learn the difference between a traditional trade-based target value design process and an element-centric target value design process.
  4. How and why the industry is shifting from a “project-centric” mindset towards a “product-led” business model.

Presenter: Amy Marks: Queen of Prefab – Autodesk
Leader, Innovator and Changemaker
Before joining Autodesk, Ms. Marks was the CEO of XSite Modular and pioneered a path to become the world’s preeminent prefabrication consultant and is often called the Queen Of Prefab. Literally creating the role as the first prefabrication consultant, Amy defined the language and process that is adopted by companies, countries and builders around the world to enable prefabrication.